The book is full of the latest corporate communication case studies!
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The book provides tons of real-life examples to support theories and concepts!
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Every chapter provides a set of review discussions and plenty of checks on both concept comprehension and applicability!
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With plenty of practical advice, the book prepares students for day-to-day communication challenges
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A website with updates to book material, additional course material and a blog for discussing the latest trends and cases!
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Check out this groundbreaking introductory textbook for undergraduate courses!
Learn moreCheck out tons of additional material such as cases, videos, quizzes and a glossary!
Check it outInstructors can access tons of support material such as slides, additional cases and quizzes!
AccessDiscuss the latest news and cases on the World of Corporate Communication blog!
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