Introduction to Corporate Communication
by Dr Nils Koenig
  • Home
  • The Book
  • The Author
  • Student Resources
  • Instructor Resources
  • WoCC Blog
  • Contact
  • Home
  • The Book
  • The Author
  • Student Resources
  • Instructor Resources
  • WoCC Blog
  • Contact
  • Home

Monthly archives for May, 2015

CEO signatures

21. May 2015 Written by Nils Koenig
CEO signatures

If you have covered financial communication and its tools and tactics – you at least have a rough understanding of what an annual report is (From Chapter 7: “a comprehensive report on a company’s activities throughout the preceding year (…) intended to give shareholders and other interested people information on the company’s activities and performance.”) […]

Read More Leave a Comment

Motivating employees through communic...

21. May 2015 Written by Nils Koenig
Motivating employees through communication

Just a few days ago Kelly and Ben Decker published an excellent article over at HBR.org on how to best communicate with employees in order to motivate them. They see the main challenge to motivate an employees is shifting his typical response to work from “I have to” to “I want to.” According to their reasoning we have to strategically […]

Read More Leave a Comment

Icahn’s open letter

20. May 2015 Written by Nils Koenig
Icahn’s open letter

Carl Icahn is an investment legend and has certainly made it into several CEOs’ nightmares. While we are usually talking about “Financial Communication” in terms of how to best communicate with the financial industry and investment community, Icahn is an extreme example of the plentiful challenges for financial communicators. He frequently uses public communication including a dedicated […]

Read More Leave a Comment

A remarkable chat…

19. May 2015 Written by Nils Koenig
A remarkable chat…

On the weekend I came across a remarkable chat between an Amazon customer and a customer service agent. While it is of course not realistic that every customer is treated in this way (and some agents or also customers might have reacted completely adversely), for me it really is a stunning piece of excellent communication […]

Read More Leave a Comment

The Cola Wars

16. May 2015 Written by Nils Koenig

Yesterday I happened to watch a great documentary about the century-old struggle for the soft drink consumer between Coca Cola and Pepsi. A really remarkable film highlighting all the marketing challenges and milestones of the two companies. I recommend every marketing and branding student to take 45 minutes, sit back and watch it:

Read More Leave a Comment

Employer Branding – 2020 Outloo...

15. May 2015 Written by Nils Koenig
Employer Branding – 2020 Outlook

Over on HBR.org Richard Mosley has published an interesting article on the increasing importance of employer branding. Some of you might come across this term for the first time – so the term “employer branding” at its core denoted an organization’s reputation (or more precise image) as an employer, as opposed to the more general corporate […]

Read More Leave a Comment

CEO plain-speech-ranking

13. May 2015 Written by Nils Koenig
CEO plain-speech-ranking

For the fourth time, the University Hohenheim / Germany has published its plain-text-ranking of CEO annual meeting speeches. The communication scientists led by Prof. Brettschneider are using a special formula to calculate the formal understandability of the often hour-long speeches. Criteria that enter the formula include the length of sentences, the share of sentences with more than […]

Read More Leave a Comment

The “buffet dividend”

8. May 2015 Written by Nils Koenig
The “buffet dividend”

The German business and investment magazine “Bilanz” has just published an interesting article on the food provided at this year’s annual general meetings of Germany’s largest publicly traded companies (members of DAX). As you know, an annual general meeting is the place for all shareholders of a company to meet with its executives and be informed about both […]

Read More Leave a Comment

Case – Unitel Laos leaflet

6. May 2015 Written by Nils Koenig
Case – Unitel Laos leaflet

As some of you probably know I currently reside in Laos – a country in Southeast Asia. So today I found an interesting advertising leaflet that came with my daily morning paper (the English-language Vientiane Times btw). Just to let you know – there are plenty of international tourists, expats and people working in the “development […]

Read More Leave a Comment

Recent Posts

  • Facebook LIVE – what is it (and what not)
  • Social Media Guidelines for Employees
  • History of Public Relations
  • Trump and Clinton PR strategies compared
  • 2017 Edelman Trust Barometer – The Trust Crisis

Recent Comments

    Archives

    • February 2017
    • August 2015
    • July 2015
    • June 2015
    • May 2015

    Categories

    • Advertising
    • Allgemein
    • Branding
    • Case
    • CEO
    • Corporate communication (general)
    • Corporate identity
    • Digital Communication
    • Executive Communication
    • Financial communication
    • HR communication
    • Internal Communication
    • Laos
    • Marketing communication
    • Public Relations
    • Study

    Get the Book!