Introduction to Corporate Communication
by Dr Nils Koenig
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Monthly archives for June, 2015

Don’t let retailers bust your r...

18. June 2015 Written by Nils Koenig
Don’t let retailers bust your reputation

When shopping in a local supermarket here in Vientiane / Laos, I noticed that retailers would blatantly alter expiry dates on food packages in order to still be able to sell them. Another way of dealing with a (too) short shelf-live over here is to use the stickers with the product detail translations to simply cover […]

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Logo design made simple

15. June 2015 Written by Nils Koenig
Logo design made simple

While I really like to sit together with my favorite design agency discuss corporate identity, branding and both the key visual and label design for new products – particularly of my MySnax company – , logo design today doesn’t have to be a lengthy process using up a huge amount of both human and capital resources. […]

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Readability measures

12. June 2015 Written by Nils Koenig
Readability measures

This week I conducted an eye-opening analysis for a client organization that had asked me to assess its past corporate communication activities. It is a government institution that proves many prejudices that people have about such organizations well… right (but we’re going to change this over the next three months). There are plenty of statistical measures […]

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Corporate communication inventory / d...

10. June 2015 Written by Nils Koenig
Corporate communication inventory / design audit

Working with a client to review his current corporate communication practices, I conducted a corporate communication inventory. This issue actually is not very much covered in the textbook (only mentioned as a side issue) and so I thought I’d devote a blog post to this issue and mark it for inclusion into the book in a […]

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