Introduction to Corporate Communication
by Dr Nils Koenig
  • Home
  • The Book
  • The Author
  • Student Resources
  • Instructor Resources
  • WoCC Blog
  • Contact
  • Home
  • The Book
  • The Author
  • Student Resources
  • Instructor Resources
  • WoCC Blog
  • Contact
  • Home

Monthly archives for August, 2015

Logo design – analysis

24. August 2015 Written by Nils Koenig

When researching for an earlier post on logo design, I came across an interesting analysis of popular brands’ logos, that I’d like to share with you. Some of the findings are that interestingly many of the more successful brands include the color “blue” as key element. Some of the other findings might be more intuitive – such […]

Read More Leave a Comment

Sex sells (not as good as you think)!

21. August 2015 Written by Nils Koenig

Two researchers of Ohio State University have conducted a meta-analysis on research on the effect of sex and crime in advertisement. They come to a surprising conclusion – against the common sense notion of “Sex sells”: “As intensity of sexual ad content increased, memory, attitudes, and buying intentions decreased.” They found that as the emotional […]

Read More Leave a Comment

Designing an official apology –...

14. August 2015 Written by Nils Koenig

Okay – summer vacation is over and we better get back to work! And I’ll start right a way with a note on the best piece of writing on I have read this summer – one that certainly provides some inspiration for the upcoming textbook updates of “Introduction to Corporate Communication”. The Harvard Business Review in […]

Read More Leave a Comment

Recent Posts

  • Facebook LIVE – what is it (and what not)
  • Social Media Guidelines for Employees
  • History of Public Relations
  • Trump and Clinton PR strategies compared
  • 2017 Edelman Trust Barometer – The Trust Crisis

Recent Comments

    Archives

    • February 2017
    • August 2015
    • July 2015
    • June 2015
    • May 2015

    Categories

    • Advertising
    • Allgemein
    • Branding
    • Case
    • CEO
    • Corporate communication (general)
    • Corporate identity
    • Digital Communication
    • Executive Communication
    • Financial communication
    • HR communication
    • Internal Communication
    • Laos
    • Marketing communication
    • Public Relations
    • Study

    Get the Book!