Introduction to Corporate Communication
by Dr Nils Koenig
  • Home
  • The Book
  • The Author
  • Student Resources
  • Instructor Resources
  • WoCC Blog
  • Contact
  • Home
  • The Book
  • The Author
  • Student Resources
  • Instructor Resources
  • WoCC Blog
  • Contact
  • Home
  • Case
  • Marketing communication
  • A remarkable chat…

A remarkable chat…

19. May 2015 Leave a Comment Written by Nils Koenig

On the weekend I came across a remarkable chat between an Amazon customer and a customer service agent. While it is of course not realistic that every customer is treated in this way (and some agents or also customers might have reacted completely adversely), for me it really is a stunning piece of excellent communication with customers. It is unique, spontaneous and creative – and most importantly gives the customer certainly a feeling of being understood. But see yourself…

amazon chat

 

Source: http://ow.ly/i/6L8r4/original

Case, Marketing communication
Amazon, Customer service
The Cola Wars
Icahn’s open letter

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Facebook LIVE – what is it (and what not)
  • Social Media Guidelines for Employees
  • History of Public Relations
  • Trump and Clinton PR strategies compared
  • 2017 Edelman Trust Barometer – The Trust Crisis

Recent Comments

    Archives

    • February 2017
    • August 2015
    • July 2015
    • June 2015
    • May 2015

    Categories

    • Advertising
    • Allgemein
    • Branding
    • Case
    • CEO
    • Corporate communication (general)
    • Corporate identity
    • Digital Communication
    • Executive Communication
    • Financial communication
    • HR communication
    • Internal Communication
    • Laos
    • Marketing communication
    • Public Relations
    • Study

    Get the Book!