Introduction to Corporate Communication
by Dr Nils Koenig
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Posts by Nils Koenig

Facebook LIVE – what is it (and...

15. February 2017 Written by Nils Koenig

Facebook Live is a new powerful social network feature that was gradually introduced only a few months ago and it is beginning to grow in relevance. In part this is due to Facebook’s preference and prioritization of live content in its algorithms that determine who gets to see what and when. But secondly this is […]

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Social Media Guidelines for Employees

13. February 2017 Written by Nils Koenig

I have been involved in drafting and promoting quite a few so called social media guidelines – including for GIZ and Daimler. Social media guidelines are basically a tool to sensitize your employees for how they might be seen when blogging or posting on social networks. This is important as individual employee behavior on social […]

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History of Public Relations

8. February 2017 Written by Nils Koenig

Take a look at this condensed but insightful history of public relations (and related practices), starting at 50BC created the colleagues at Max Borges Agency:

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Trump and Clinton PR strategies compa...

6. February 2017 Written by Nils Koenig

Dr. Spiro Kiousis, associate dean for the College of Journalism and Communications, has reviewed the PR strategies of both US presidential candidates over here on the IPR Blog, looking at public relations efforts along the lines of media relations, donor relations, volunteer relations, and social media engagement. He identifies a clear advantage for Hillary Clinton in both […]

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2017 Edelman Trust Barometer – ...

3. February 2017 Written by Nils Koenig

The Edelman Trust Barometer is one of the most important tool to detect key trends for public relations and communications in general. Just released, the 2017 Edelman Trust Barometer revealed that trust is in crisis. The general population’s trust in four key institutions – business, government, NGOs, and media – has declined considerably, a phenomenon not […]

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Private equity pioneer gives lessons ...

1. February 2017 Written by Nils Koenig

Henry Kravis, founder of private equity giant KKR gave Bloomberg a remarkable interview, looking back at 40 years in the investment business. The interview has a view fascinating insights into investment decisions and interaction with investor relations efforts. “I compare their responses to the dot-com period around 2000. Back then I’d ask, ‘What’s your strategy?’ […]

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Logo design – analysis

24. August 2015 Written by Nils Koenig

When researching for an earlier post on logo design, I came across an interesting analysis of popular brands’ logos, that I’d like to share with you. Some of the findings are that interestingly many of the more successful brands include the color “blue” as key element. Some of the other findings might be more intuitive – such […]

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Sex sells (not as good as you think)!

21. August 2015 Written by Nils Koenig

Two researchers of Ohio State University have conducted a meta-analysis on research on the effect of sex and crime in advertisement. They come to a surprising conclusion – against the common sense notion of “Sex sells”: “As intensity of sexual ad content increased, memory, attitudes, and buying intentions decreased.” They found that as the emotional […]

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Designing an official apology –...

14. August 2015 Written by Nils Koenig

Okay – summer vacation is over and we better get back to work! And I’ll start right a way with a note on the best piece of writing on I have read this summer – one that certainly provides some inspiration for the upcoming textbook updates of “Introduction to Corporate Communication”. The Harvard Business Review in […]

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Key to persuasive public speaking

1. July 2015 Written by Nils Koenig

Allison Shapira, trainer and coach for public speaking, wrote an excellent piece on HBR.org on how to speak more persuasively in public. And the key is not necessarily a well written speech but it is rather the way that you speak and use your voice. So check out https://hbr.org/2015/06/breathing-is-the-key-to-persuasive-public-speaking for some effective speaking advice. I’ll consider […]

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  • Facebook LIVE – what is it (and what not)
  • Social Media Guidelines for Employees
  • History of Public Relations
  • Trump and Clinton PR strategies compared
  • 2017 Edelman Trust Barometer – The Trust Crisis

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