Facebook Live is a new powerful social network feature that was gradually introduced only a few months ago and it is beginning to grow in relevance. In part this is due to Facebook’s preference and prioritization of live content in its algorithms that determine who gets to see what and when. But secondly this is [...]
Facebook LIVE – what is it (and...
Facebook Live is a new powerful social network feature that was gradually introduced only a few months ago and it is beginning to grow in relevance. In part this is due to Facebook’s preference and prioritization of live content in its algorithms that determine who gets to see what and when. But secondly this is [...]
Social Media Guidelines for Employees
I have been involved in drafting and promoting quite a few so called social media guidelines – including for GIZ and Daimler. Social media guidelines are basically a tool to sensitize your employees for how they might be seen when blogging or posting on social networks. This is important as individual employee behavior on social [...]
History of Public Relations
Take a look at this condensed but insightful history of public relations (and related practices), starting at 50BC created the colleagues at Max Borges [...]
Trump and Clinton PR strategies compa...
Dr. Spiro Kiousis, associate dean for the College of Journalism and Communications, has reviewed the PR strategies of both US presidential candidates over here on the IPR Blog, looking at public relations efforts along the lines of media relations, donor relations, volunteer relations, and social media engagement. He identifies a clear advantage for Hillary Clinton in both [...]
2017 Edelman Trust Barometer – ...
The Edelman Trust Barometer is one of the most important tool to detect key trends for public relations and communications in general. Just released, the 2017 Edelman Trust Barometer revealed that trust is in crisis. The general population’s trust in four key institutions – business, government, NGOs, and media – has declined considerably, a phenomenon not [...]
Private equity pioneer gives lessons ...
Henry Kravis, founder of private equity giant KKR gave Bloomberg a remarkable interview, looking back at 40 years in the investment business. The interview has a view fascinating insights into investment decisions and interaction with investor relations efforts. “I compare their responses to the dot-com period around 2000. Back then I’d ask, ‘What’s your strategy?’ [...]