When researching for an earlier post on logo design, I came across an interesting analysis of popular brands’ logos, that I’d like to share with you. Some of the findings are that interestingly many of the more successful brands include the color “blue” as key element. Some of the other findings might be more intuitive – such [...]
Logo design – analysis
When researching for an earlier post on logo design, I came across an interesting analysis of popular brands’ logos, that I’d like to share with you. Some of the findings are that interestingly many of the more successful brands include the color “blue” as key element. Some of the other findings might be more intuitive – such [...]
Sex sells (not as good as you think)!
Two researchers of Ohio State University have conducted a meta-analysis on research on the effect of sex and crime in advertisement. They come to a surprising conclusion – against the common sense notion of “Sex sells”: “As intensity of sexual ad content increased, memory, attitudes, and buying intentions decreased.” They found that as the emotional [...]
Designing an official apology –...
Okay – summer vacation is over and we better get back to work! And I’ll start right a way with a note on the best piece of writing on I have read this summer – one that certainly provides some inspiration for the upcoming textbook updates of “Introduction to Corporate Communication”. The Harvard Business Review in [...]
Key to persuasive public speaking
Allison Shapira, trainer and coach for public speaking, wrote an excellent piece on HBR.org on how to speak more persuasively in public. And the key is not necessarily a well written speech but it is rather the way that you speak and use your voice. So check out https://hbr.org/2015/06/breathing-is-the-key-to-persuasive-public-speaking for some effective speaking advice. I’ll consider [...]
Don’t let retailers bust your r...
When shopping in a local supermarket here in Vientiane / Laos, I noticed that retailers would blatantly alter expiry dates on food packages in order to still be able to sell them. Another way of dealing with a (too) short shelf-live over here is to use the stickers with the product detail translations to simply cover [...]
Logo design made simple
While I really like to sit together with my favorite design agency discuss corporate identity, branding and both the key visual and label design for new products – particularly of my MySnax company – , logo design today doesn’t have to be a lengthy process using up a huge amount of both human and capital resources. [...]