Introduction to Corporate Communication
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Posts in category Advertising

Sex sells (not as good as you think)!

21. August 2015 Written by Nils Koenig

Two researchers of Ohio State University have conducted a meta-analysis on research on the effect of sex and crime in advertisement. They come to a surprising conclusion – against the common sense notion of “Sex sells”: “As intensity of sexual ad content increased, memory, attitudes, and buying intentions decreased.” They found that as the emotional […]

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