Okay – summer vacation is over and we better get back to work! And I’ll start right a way with a note on the best piece of writing on I have read this summer – one that certainly provides some inspiration for the upcoming textbook updates of “Introduction to Corporate Communication”. The Harvard Business Review in […]
Yesterday I happened to watch a great documentary about the century-old struggle for the soft drink consumer between Coca Cola and Pepsi. A really remarkable film highlighting all the marketing challenges and milestones of the two companies. I recommend every marketing and branding student to take 45 minutes, sit back and watch it: