Introduction to Corporate Communication
by Dr Nils Koenig
  • Home
  • The Book
  • The Author
  • Student Resources
  • Instructor Resources
  • WoCC Blog
  • Contact
  • Home
  • The Book
  • The Author
  • Student Resources
  • Instructor Resources
  • WoCC Blog
  • Contact
  • Home
  • Branding

Posts in category Branding

Logo design – analysis

24. August 2015 Written by Nils Koenig

When researching for an earlier post on logo design, I came across an interesting analysis of popular brands’ logos, that I’d like to share with you. Some of the findings are that interestingly many of the more successful brands include the color “blue” as key element. Some of the other findings might be more intuitive – such […]

Read More Leave a Comment

Sex sells (not as good as you think)!

21. August 2015 Written by Nils Koenig

Two researchers of Ohio State University have conducted a meta-analysis on research on the effect of sex and crime in advertisement. They come to a surprising conclusion – against the common sense notion of “Sex sells”: “As intensity of sexual ad content increased, memory, attitudes, and buying intentions decreased.” They found that as the emotional […]

Read More Leave a Comment

Logo design made simple

15. June 2015 Written by Nils Koenig
Logo design made simple

While I really like to sit together with my favorite design agency discuss corporate identity, branding and both the key visual and label design for new products – particularly of my MySnax company – , logo design today doesn’t have to be a lengthy process using up a huge amount of both human and capital resources. […]

Read More Leave a Comment

Recent Posts

  • Facebook LIVE – what is it (and what not)
  • Social Media Guidelines for Employees
  • History of Public Relations
  • Trump and Clinton PR strategies compared
  • 2017 Edelman Trust Barometer – The Trust Crisis

Recent Comments

    Archives

    • February 2017
    • August 2015
    • July 2015
    • June 2015
    • May 2015

    Categories

    • Advertising
    • Allgemein
    • Branding
    • Case
    • CEO
    • Corporate communication (general)
    • Corporate identity
    • Digital Communication
    • Executive Communication
    • Financial communication
    • HR communication
    • Internal Communication
    • Laos
    • Marketing communication
    • Public Relations
    • Study

    Get the Book!