Okay – summer vacation is over and we better get back to work! And I’ll start right a way with a note on the best piece of writing on I have read this summer – one that certainly provides some inspiration for the upcoming textbook updates of “Introduction to Corporate Communication”. The Harvard Business Review in […]
Posts in category CEO
Key to persuasive public speaking
Allison Shapira, trainer and coach for public speaking, wrote an excellent piece on HBR.org on how to speak more persuasively in public. And the key is not necessarily a well written speech but it is rather the way that you speak and use your voice. So check out https://hbr.org/2015/06/breathing-is-the-key-to-persuasive-public-speaking for some effective speaking advice. I’ll consider […]
CEO signatures
If you have covered financial communication and its tools and tactics – you at least have a rough understanding of what an annual report is (From Chapter 7: “a comprehensive report on a company’s activities throughout the preceding year (…) intended to give shareholders and other interested people information on the company’s activities and performance.”) […]
Icahn’s open letter
Carl Icahn is an investment legend and has certainly made it into several CEOs’ nightmares. While we are usually talking about “Financial Communication” in terms of how to best communicate with the financial industry and investment community, Icahn is an extreme example of the plentiful challenges for financial communicators. He frequently uses public communication including a dedicated […]
CEO plain-speech-ranking
For the fourth time, the University Hohenheim / Germany has published its plain-text-ranking of CEO annual meeting speeches. The communication scientists led by Prof. Brettschneider are using a special formula to calculate the formal understandability of the often hour-long speeches. Criteria that enter the formula include the length of sentences, the share of sentences with more than […]