Introduction to Corporate Communication
by Dr Nils Koenig
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Posts in category Corporate communication (general)

Trump and Clinton PR strategies compa...

6. February 2017 Written by Nils Koenig

Dr. Spiro Kiousis, associate dean for the College of Journalism and Communications, has reviewed the PR strategies of both US presidential candidates over here on the IPR Blog, looking at public relations efforts along the lines of media relations, donor relations, volunteer relations, and social media engagement. He identifies a clear advantage for Hillary Clinton in both […]

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2017 Edelman Trust Barometer – ...

3. February 2017 Written by Nils Koenig

The Edelman Trust Barometer is one of the most important tool to detect key trends for public relations and communications in general. Just released, the 2017 Edelman Trust Barometer revealed that trust is in crisis. The general population’s trust in four key institutions – business, government, NGOs, and media – has declined considerably, a phenomenon not […]

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Designing an official apology –...

14. August 2015 Written by Nils Koenig

Okay – summer vacation is over and we better get back to work! And I’ll start right a way with a note on the best piece of writing on I have read this summer – one that certainly provides some inspiration for the upcoming textbook updates of “Introduction to Corporate Communication”. The Harvard Business Review in […]

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Don’t let retailers bust your r...

18. June 2015 Written by Nils Koenig
Don’t let retailers bust your reputation

When shopping in a local supermarket here in Vientiane / Laos, I noticed that retailers would blatantly alter expiry dates on food packages in order to still be able to sell them. Another way of dealing with a (too) short shelf-live over here is to use the stickers with the product detail translations to simply cover […]

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Readability measures

12. June 2015 Written by Nils Koenig
Readability measures

This week I conducted an eye-opening analysis for a client organization that had asked me to assess its past corporate communication activities. It is a government institution that proves many prejudices that people have about such organizations well… right (but we’re going to change this over the next three months). There are plenty of statistical measures […]

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