Introduction to Corporate Communication
by Dr Nils Koenig
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Posts in category Marketing communication

Sex sells (not as good as you think)!

21. August 2015 Written by Nils Koenig

Two researchers of Ohio State University have conducted a meta-analysis on research on the effect of sex and crime in advertisement. They come to a surprising conclusion – against the common sense notion of “Sex sells”: “As intensity of sexual ad content increased, memory, attitudes, and buying intentions decreased.” They found that as the emotional […]

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A remarkable chat…

19. May 2015 Written by Nils Koenig
A remarkable chat…

On the weekend I came across a remarkable chat between an Amazon customer and a customer service agent. While it is of course not realistic that every customer is treated in this way (and some agents or also customers might have reacted completely adversely), for me it really is a stunning piece of excellent communication […]

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