Introduction to Corporate Communication
by Dr Nils Koenig
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2017 Edelman Trust Barometer – ...

3. February 2017 Written by Nils Koenig

The Edelman Trust Barometer is one of the most important tool to detect key trends for public relations and communications in general. Just released, the 2017 Edelman Trust Barometer revealed that trust is in crisis. The general population’s trust in four key institutions – business, government, NGOs, and media – has declined considerably, a phenomenon not […]

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