Introduction to Corporate Communication
by Dr Nils Koenig
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  • Student Resources

Student Resources

This page will be filled with additional cases, review help and more over the next weeks. So make sure to check back frequently!

Chapter 1 – Inroduction and Overview

Case support:

Unilever heartbrand variations (names / logos) – http://en.wikipedia.org/wiki/List_of_Unilever_brands#Partial_list_of_national_brands_variants_of_the_Heartbrand

Global heartbrand website – http://www.sharehappy.com/

Wall’s Ice CreamYoutube Channel – https://www.youtube.com/user/WallsIceCreamVideos

“Share happy” global umbrella Yoube channel – https://www.youtube.com/channel/UC37d-SQONqSn8ulWaaGRkmQ

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Chapter 2 – Stakeholders

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Chapter 3 – Identity, Image and Reputation

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Chapter 4 – Communication Strategy

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Chapter 5- Internal communication

Blog posts:

http://introduction-to-corporate-communication.com/motivating-employees-through-communication/

http://introduction-to-corporate-communication.com/employer-branding-2020-outlook/

Additional cases:

A WalMart employee in Florida shoots the car of a colleague who was awarded the branch’s “Employee of the Month Award” (read all details here). What would you do as corporate communicator?

SouthEastern Airlines introduced an internal community platform called WorkMate in 2011 (read all details here). What were the company’s objectives for the platform? What were the results?

 

Chapter 6 – Media relations

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Chapter 7 – Financial communication

Blog posts:

http://introduction-to-corporate-communication.com/icahns-open-letter/

http://introduction-to-corporate-communication.com/ceo-plain-speech-ranking/

 

Chapter 8 – Market(ing) communication

Blog posts:

http://introduction-to-corporate-communication.com/a-remarkable-chat/

 

Chapter 9 – Corporate advertising

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Chapter 10 – Government relations

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Chapter 11 – Issues management & Crisis communication (unfinished)

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Chapter 12 – CSR communication (unfinished)

Links:

http://www.triplepundit.com/2012/07/top-10-mistakes-cr-communications/

http://www.sustainablebrands.com/news_and_views/stakeholder_trends_insights/mathieu_jahnich/2014s_top_4_trends_csr_communication

http://www.forbes.com/sites/csr/2013/01/14/communicating-csr-four-lessons-from-chevron-and-ibm/

http://www.bel-group.com/en/sustainability/our-corporate-responsibility-program

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Chapter 13 – Change communication (unfinished)

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Chapter 14 – Executive communication (unfinished)

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Chapter 15 – Integrated communication (unfinished)

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Chapter 16 – Communication research (unfinished)

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