Introduction to Corporate Communication
by Dr Nils Koenig
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  • Tag: Branding

Posts tagged Branding

Logo design – analysis

24. August 2015 Written by Nils Koenig

When researching for an earlier post on logo design, I came across an interesting analysis of popular brands’ logos, that I’d like to share with you. Some of the findings are that interestingly many of the more successful brands include the color “blue” as key element. Some of the other findings might be more intuitive – such […]

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Logo design made simple

15. June 2015 Written by Nils Koenig
Logo design made simple

While I really like to sit together with my favorite design agency discuss corporate identity, branding and both the key visual and label design for new products – particularly of my MySnax company – , logo design today doesn’t have to be a lengthy process using up a huge amount of both human and capital resources. […]

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Corporate communication inventory / d...

10. June 2015 Written by Nils Koenig
Corporate communication inventory / design audit

Working with a client to review his current corporate communication practices, I conducted a corporate communication inventory. This issue actually is not very much covered in the textbook (only mentioned as a side issue) and so I thought I’d devote a blog post to this issue and mark it for inclusion into the book in a […]

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The Cola Wars

16. May 2015 Written by Nils Koenig

Yesterday I happened to watch a great documentary about the century-old struggle for the soft drink consumer between Coca Cola and Pepsi. A really remarkable film highlighting all the marketing challenges and milestones of the two companies. I recommend every marketing and branding student to take 45 minutes, sit back and watch it:

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