Introduction to Corporate Communication
by Dr Nils Koenig
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Posts tagged social media

Facebook LIVE – what is it (and...

15. February 2017 Written by Nils Koenig

Facebook Live is a new powerful social network feature that was gradually introduced only a few months ago and it is beginning to grow in relevance. In part this is due to Facebook’s preference and prioritization of live content in its algorithms that determine who gets to see what and when. But secondly this is […]

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Social Media Guidelines for Employees

13. February 2017 Written by Nils Koenig

I have been involved in drafting and promoting quite a few so called social media guidelines – including for GIZ and Daimler. Social media guidelines are basically a tool to sensitize your employees for how they might be seen when blogging or posting on social networks. This is important as individual employee behavior on social […]

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Trump and Clinton PR strategies compa...

6. February 2017 Written by Nils Koenig

Dr. Spiro Kiousis, associate dean for the College of Journalism and Communications, has reviewed the PR strategies of both US presidential candidates over here on the IPR Blog, looking at public relations efforts along the lines of media relations, donor relations, volunteer relations, and social media engagement. He identifies a clear advantage for Hillary Clinton in both […]

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Recent Posts

  • Facebook LIVE – what is it (and what not)
  • Social Media Guidelines for Employees
  • History of Public Relations
  • Trump and Clinton PR strategies compared
  • 2017 Edelman Trust Barometer – The Trust Crisis

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