“Introduction to Corporate Communication” is an undergraduate-level comprehensive introduction to the exciting field of corporate communication. It poses as a complete guide to corporate communication, its theoretical foundations as well as all of its individual disciplines and contemporary practical issues. The focus is not just on theories but on practical application. To this end it contains plenty of case studies and case videos, all directly accessible through the interactive eBook format. It currently contains ten chapters but is set to expand over the next months and years. The first four chapters focus on the big picture, providing a theoretical overview and introducing the most important terms and concepts. Chapters 5 to 10 introduce the individual disciplines of corporate communication, being, internal communication (5), media relations (6), financial communication (7), market(ing) communication (8), corporate advertising (9), and government relations (10).
Designed for being read on an Apple iPad it features rich media including dozens of case videos, graphs and audio files.
Currently, the book is offered for an introductory price of only 8,99$ on Apples iTunes store. Over then next months the book will be extended by additional chapters covering cross-cutting communication issues, including crisis communication (Chapter 11), corporate social responsibility (CSR) communication (Chapter 12), executive communication (Chapter 13) and communication research (Chapter 14). Buyers of the current version will receive all future updates with new chapters and cases for free.